The Kiss. Limited Edition.


As pedestrians watch, an American sailor passionately kisses a white-uniformed woman in Times Square to celebrate the long awaited-victory over Japan. This is an outtake from a series of photos shot by Alfred Eisenstaedt. (Image credit: Alfred Eisenstaedt/The LIFE Picture Collection/Getty)

100 in stock


“New York City celebrating the surrender of Japan. They threw anything and kissed anybody in Times Square.”

Victor Jorgensen (July 8, 1913 – June 14, 1994) was a former Navy photo journalist.

The Story

According to Associated Press, Mendonsa kissed Greta Zimmer Friedman, a dental assistant in a nurse’s uniform, on Aug. 14, 1945, known as V-J Day, the day Japan surrendered. The two had never met. Alfred Eisenstaedt’s photo of the kiss became one of the most famous photographs of the 20th century. First published in Life magazine, it’s called “V-J Day in Times Square,” but is known to most as “The Kiss.”

Another photographer, Victor Jorgensen, who was in the Navy, also captured the moment in a similar photo. The moment has been shared widely and is often seen on posters. Several people later claimed to be the kissing couple, and it was years before Mendonsa and Friedman were confirmed to be the couple. Mendonsa enlisted in the Navy in 1942, after high school. He served on a destroyer during the war. He was on leave when the end of the war was announced. When he was honored at the Rhode Island State House in 2015, Mendonsa said Friedman reminded him of nurses on a hospital ship that he saw care for wounded sailors.

The Project

This Mug was created to support the end of all wars, and…the launch of the book “Holy sh*t, Wonder Woman. How to cope with trauma, transcend yourself and rise out of it” by ©Diana White (release Summer 2021). 50% of the proceeds goes to no-profit Warrior Quest Usa, veteran support group (combat stress recovery with Ayahuasca ceremony), based in Florida.

This photo is a work of a sailor or employee of the U.S. Navy, taken or made as part of that person’s official duties. As a work of the U.S. federal government, it is in the public domain in the United States. 

Official Logo is printed on the Back !
  • 11 oz volume capacity
  • High-quality black ceramic mug
  • Microwave and dishwasher safe
  • Measures 3.75” tall
  • Maximum Personalization Area: 3 3/8 inches (H) x 7 3/4 inches (L)

Additional information

Weight 368.50 kg
Dimensions 9.7 × 7.3 × 8.3 cm


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